Main Departments Economics and business Educational programs of the department
6B04104 - Marketing
6B04104 - Marketing - Undergraduate

Grants

EVERYONE WHO RECEIVED A GRANT WILL GET A LAPTOP AS A GIFT
+ AN INCREASED SCHOLARSHIPp

In METU, in addition to state grants, there are internal rector`s grants, grants from local executive bodies and PF «Қазақстан Халқына»

Program passport

Field of education

6B04 - Business, management and law

Field of study

6B041 - Business and management

Group of educational programs

B047 - Marketing and advertisement

Educational program

6B04104 - Marketing

Level of education

Baccalaureate, first/second higher education

Degree

Bachelor of Business and Management

Language of education

Kazakh, Russian

Profile subjects of UNT

geography - mathematics

Program passport

Field of education

6B04 - Business, management and law

Field of study

6B041 - Business and management

Group of educational programs

B047 - Marketing and advertisement

Educational program

6B04104 - Marketing

Level of education

Baccalaureate, first/second higher education

Degree

Bachelor of Business and Management

Language of education

Kazakh, Russian

Profile subjects of UNT

geography - mathematics

Program description

Marketing is a modern educational program for training marketing specialists and marketing management in various fields and market industries
We produce in-demand specialists who know the basic principles of management, strategic marketing and international trade, basics of finance, organization of monetary circulation, micro- and macroeconomics

Form, terms and cost

Full term

On the basis of secondary, technical and professional educaion

Cost for citizens of the RK

695 000 tenge per year


Cost for foreign citizens

Утверждаются

Term

4 years

Form

Full time

Short form

On the basis of secondary, technical and professional educaion

Cost for citizens of the RK

695 000 tenge per year


Cost for foreign citizens

Утверждаются

Term

3 years

Form

Full time

Short form

on the basis of higer education

Cost for citizens of the RK

695 000 tenge per year


Cost for foreign citizens

Утверждаются

Term

2 or 3 years

Form

Full time

Become even more in demand on the international labor market!
Additional courses from top universities in the world every semester
Cost of education: 1 500 000 tenge per year

Profile of training

  • Sustainable development
  • Institutional economy
  • Introduction to Finance
  • Fundamentals of Accounting
  • International Economics
  • Marketing in trade
  • Ecology and life safety
  • Management
  • Firm competitiveness
  • Macroeconomics
  • Economy and organization of small and medium business
  • State Regulation of Economy
  • Regional economics and management
  • Advertising management
  • Small and Medium Business Management
  • Enterprise economy
  • Management accounting
  • Controlling
  • Service Management
  • Quality Management
  • Taxes and taxation
  • Organization of tax service in RK
  • Interactive marketing of goods and services
  • Target marketing
  • Marketing Financial Organizations
  • Financing and investment lending
  • Insurance
  • Marketing communications
  • Digital marketing
  • Planning for the enterprise
  • Audit
  • Risk management
  • Organization of production
  • Computerization of accounting (1C)
  • International Marketing
  • Enterprise economy
  • Entrepreneurship
  • Business planning by industry
  • Project management
  • Fundamentals of anti-corruption

Additionally

Educational program development plan
Catalogs of compulsory / university / elective disciplines
дистанционное (3 года)
  • Elective discipline catalog
    • очное (3 года)
  • Elective discipline catalog
    • очное (4 года)
  • Elective discipline catalog
    • дистанционное (2 года)
  • Elective discipline catalog
    • дистанционное (3 года)
  • Elective discipline catalog
    • очное (4 года)
  • Elective discipline catalog
    • дистанционное (2 года)
  • Elective discipline catalog
    • дистанционное (3 года)
  • Elective discipline catalog
    • очное (3 года)
  • Elective discipline catalog
    • очное (4 года)
  • Elective discipline catalog

    • Aquired skills

    Professional skills/Hard skills

    Application of modern offline and digital marketing techniques

    Understanding modern models of company brand development and management

    Experience of modern techniques and methods of sales

    Fundamentals of Economics and Finance (for price and budget management)

    Fundamentals of sociology and psychology (for understanding the consumer)

    Modern design trends (to understand aesthetics)

    Soft Skills

    ability to solve problems comprehensively

    Critical thinking

    ability to form judgements and make decisions

    ability to work in team

    skills of project management

    creative thinking

    Emotional intelligence

    skills of business communication

    Individual trajectory of education

    We help students to choose an individual trajectory of education by means of Minor programs and Dream Skills programs
    Dreamskills
    130+ online courses with instructions in Russian and Kazakh from top universities in the world.
    Minor programm
    These are additional educational programs from the 2nd year to obtain additional professional skills
    Digital technologies
    Business Management and Administration
    Emergency situations and fire safety at work
    Quality expertise of hydrocarbon`s processing

    Future professions

    Marketer
    Marketing Manager
    Marketing Analyst
    Advertising Manager
    Specialist on industrial marketing (B2B Marketing)
    Specialist in strategic advertising planning
    Specialist in strategic advertising planning
    Traffic mamager
    Trade Marketer
    Trend-watcher, forecasters
    and 54 more professions

    Practice and employment

    JSC "Bank RBK"

    JSC "Bank RBK" specializes in economics, finance and accounting

    More

    LLP ALPROF

    ALPROF - Consortium of manufacturers of aluminum profiles and structures

    More

    "GARANT" LLP in Almaty

    "GARANT" LLP specializes in consulting in the field of finance

    More

    Educational program developer

    Татибеков Бауыржан Нурланович
    Заведующий кафедрой
    «Экономика и финансы», кандидат экономических наук, ассоциированный профессор
    Утегулова Бахытгуль Сейсенбековна
    Ассоциированный профессор кафедры
    «Экономика и финансы», PhD
    Демеуова Гулия Бакеновна
    Лектор кафедры
    «Экономика и финансы», магистр наук
    Шимиров О.Е.
    Директор
    ТОО «A.N.P»
    Абилбайкызы У.
    Директор
    ТОО «MEDDEZ-2016»
    Исламбек А.Р.
    Студент 3-курса специальности «6B04106 - Маркетинг»
    About university
    Our mission is to maximize the student`s potential and make him a sought-after specialist in the Kazakh and international labor market. We teach the most relevant and demanded engineering and technological professions.

    Advantagies of entering

    International study and practice

    • Grants for study in foreign universities;
    • Practice in the world`s leading tecnological companies;
    • 32 countries of Europe and Asia;
    • starting from the first year.

    Everything for a proper learning

    • Modern educational programs;
    • Teachers: kazakh and foreign professors and experts;
    • Library, laboratories, coworking;
    • Comfortable dormitory, canteen and medical office.

    Start of career and employment

    • We train modern practitioners;
    • Employment assistance from the first year;
    • International business incubator;
    • MICROSOFT academies, Huawei ICT, Oracle, CISCO, 1С.

    Discounts, benefits, installment

    • Installments with monthly payment without overpayments;
    • for everyone who wants to study - grants, discounts, benefits, scholarships;
    • grants and discounts for large family and with additinal requirements;
    • discounts for our graduates and employers.

    Vibrant student life

    • 42 student clubs and groups;
    • professional, scientific, linguistic, creative, intellectual, sport events every month;
    • conferences, trainings, master classes.

    Transfer from another university

    • We admit students from other universities;
    • Contact the admmissions committee and submit package of documents;
    • We are prepared to answer to all questions and assist with trasfer.

    How to apply to METU

    List of documents

    • certificate of education (original);
    • 6 photographs of 3x4;
    • 072-U-form medical certificate;
    • A copy of identity card or a copy of birth certificate (PIN);
    • Certificate of higer education with an application (original);
    • Certificate issued according to the results of the UNT.

    Contacts of addmissions committee

    89/21 Al-Farabi avenue, (93G/5 Al-Farabi avenue), Kazakhstan, Almaty, 050060

    Work schedule:
    daily, from 8:00 to 20:00