Main Teachers Demeuova Guliya Bakenovna

Demeuova Guliya Bakenovna


Lecturer
The Department of «Economics and business»

Master of sciences

email: demeuova77@mail.ru


Professional experience

From 2004 to 2006, she worked in various positions at KAZGAS University.

From 2006 to 2008, she worked at Narkhoz University as Deputy Head of the Registrar's office.

In 2008, she was transferred to the Department of Management as a senior lecturer.

Since 2020 KazITU

Education

2004 - 2009 KazGAU (narkhoz). Economy.

2010 - 2012 Moscow MBA in the two-degree program MIRBIS. Strategic management and entrepreneurship.

Scientific interests

1. Participation in the UNIWORK project within the TEMPUS program. Participated in the 4th training on the UNIWORK project within the TEMPUS program, at the Khujand Polytechnic Institute of the Tajik University in the city of Khujand (Tajikistan). The purpose of this module is focused on the services offered by the Career Center to improve the services offered to students in search of quality employment: student internships, both paid and unpaid, national or international; student skills training (resume preparation, interviews, communication skills); career advice for students. During the meeting, they exchanged experiences on how work is being done on the activities of the Career Center, that is, how students should be prepared for practice and employment.

2.Participated in the international project of the ERASMUS+ 561603EPP120151DEEPPKA2CBHEJP PROGRAM 

"Establishment of Competence and Employment Development Centers" (Establishment of Centers for Competence and Employability Development (COMPLETE), the working group has functional responsibilities within the project, namely, I am the key person of the project on administrative issues:

 administration of organizational issues related to the 

trainings within the framework of the project and general consulting, 

concerning human resource management;

 accounting and control of labor costs of project participants in the process of its 

implementations;

 conducting an analysis of the labor market;

 participation in the organization of trainings and seminars.

3.Within the framework of the project "Establishment of Centers for Competence and Employability Development" (Establishment of Centers for Competence and Employability Development (COMPLETE), I traveled with a working group to the German city of Bielefeld to the Institute for Advanced Training, Inbas Arbeitsmarkt. The main purpose of the trip was to develop an individual competence model and determine the ability to work in each university of the partner country, taking into account the specifics of the country and institutional features. Conceptualization and establishment of Centers for Competence and Employment Development in universities of partner countries with proposals for internal and external target groups. Providing tested trainings, modules, tools and tools aimed at various target groups. Promotion of Centers, as well as the approach of competence and employment within and outside universities.



Publications

For the total work experience as a teacher, more than 50 scientific articles have been published, including KKSON, in a journal with an impact factor, she has completed advanced training courses, has more than 35 certificates and diplomas, letters of thanks.  Participated in international projects, with certificates and letters of thanks, on the development of students' competencies (business trips to Central Asia, Germany, Turkey). Demeuova G.B. takes an active part in the life of the educational institution. Under the leadership of Demeuova G.B.  students participated in various international conferences in Almaty, Kostanay with the receipt of diplomas of the 1st degree, as well as students actively participate in competitions and sports competitions.

Disciplines taught


State Regulation of Economy

The course is aimed at studying the methods of state regulation of the economy by students, mastering the basic principles of ensuring the economic development of the country and state regulation of the economy, mastering information about the relationship and dynamics of national production, inflation, employment and other areas of economic policy.

Financing and investment lending

The course is aimed at studying the essence of investment processes and their financial and credit services. As a result of mastering the discipline, students will know such concepts as investments, their types, signs; classification of investments and their structure; master the main directions of investment activity on the basis of studying its regulatory and legislative framework; determine the essence of investment design, sources of investment financing, the basics of real and portfolio investment; master the methodology of economic justification of capital investments and formation of an optimal portfolio of investments in the enterprise

Enterprise economy

The course is aimed at studying the economic mechanism of the activities of commercial and non-profit organizations in market conditions, taking into account the influence of various external and internal factors; studying the theory and practice of the economy of enterprises operating in market conditions; techniques and methods of effective management of the enterprise economy. As a result of studying the discipline, students will acquire practical skills to create a new enterprise, to effectively organize and plan its activities, to attract and optimally use investments, to improve the quality and competitiveness of products, to ensure the financial stability of the organization in a market environment.

Entrepreneurship

The purpose of studying the discipline is to form a system of knowledge among students about the role of entrepreneurship, taking into account leadership qualities in a certain market of the business environment, based on the study of the theoretical and practical foundations of entrepreneurship. As a result of the training, the student will master the theory and practice of doing business, the basics of state regulation of entrepreneurial activity and its objects.

Business planning by industry

The course is aimed at studying the essence of business planning by industry with the use of applied software, including the structures and functions of business plans; investor requirements for the development of business plans; business planning techniques. As a result of mastering the course, students will be able to develop a business plan and other intracompany plans, read, analyze and interpret the main economic indicators of the enterprise

Environmental Economics

The discipline "Economics of Nature management" forms knowledge on the main categories of the subject, features and approaches to the assessment and management of natural resources, basic principles and conditions for improving the efficiency of management of natural objects of state ownership. To know: the main concepts of the discipline, the main concepts of economic development taking into account the environmental factor, the role of the state and the market for rational use of natural resources; the main methodological approaches in determining the economic value of natural resources and benefits, as well as in assessing economic damage and payments from environmental pollution, analyzing the effectiveness of environmental costs. be able to: apply the acquired knowledge for the practical analysis of environmental management issues in the economic aspect from the standpoint of an integrated systematic approach to problems and phenomena in the process of interaction between society and the natural environment; make the choice of an environmental protection measure optimal from an ecological and economic point of view; calculate payments for environmental pollution to possess: basic methods and techniques of research and practical work in the field of economic assessment of negative impact on the environment 4. must demonstrate the ability and readiness: to apply the acquired knowledge in practice in solving professional tasks that ensure the practical implementation of the concept of sustainable ecological and economic development.

Marketing communications

The discipline "Marketing communications" studies the complex of marketing communications, its elements and their interrelation, the acquisition of basic knowledge and skills in the field of marketing promotion, familiarization with advertising, sales promotion techniques, Public Relations, direct marketing, personal sales. As a result of the study , you should: to know: - the functions of marketing communication tools in the marketing complex; - the essence of information and communication technologies and communication models; - features of the use of marketing communication tools and information perception processes; - advertising and sales promotion techniques; PR-activity tools and methods; ways of organizing direct marketing and personal sales, exhibition activities, etc.; - forms and technologies of creating and distributing communications in marketing promotion tools; - features of the development of the market of communication tools; - methods of evaluating the effectiveness of marketing communications. be able to: - navigate the essence of various types of mass communications, including integrated ones; - use marketing communication tools to implement promotion strategies for a particular company; - properly design the communication process; - develop and apply sales promotion techniques, advertising, PR and other elements of marketing communications; - calculate the budget of marketing communications programs; - to use technologies for evaluating the effectiveness of marketing communications in a complex and piecemeal manner. possess: - legislation on advertising, mass media, consumer protection, etc.; - vocabulary necessary for verbal disclosure of the essence of communication, processes and mechanisms; - methods of constructing communication models; - knowledge that allows both differentiating communications and choosing the concept of their integration to obtain a synergetic effect.

Economics of public service and service

The discipline "Economics of consumer services and service" is aimed at the formation of theoretical knowledge in the field of service and an idea of current trends and problems in the service sector. As a result of studying the discipline, students should know: - the essence of services and their place in the economic system; - classification of types of activities in the service sector; - evolution of services; - fundamentals of strategic marketing management in the service sector; Be able to: - analyze the service market in the region. - design the work of the service sector organization. - to form resources for the production of specific types of services. - to determine the peculiarities of consumer behavior in the market of business and leisure services. - develop a package of promotion of a specific service. Own: - the specifics of the functioning of the service market; - features of the formation of competitive advantages in the service sector.

Economics and production management

The discipline "Economics and production management" is aimed at studying and assimilating general principles and provisions in the field of economics and production management and obtaining on this basis the special knowledge necessary for professional activity; the formation of skills and abilities to make effective economic and managerial decisions at the enterprise. As a result of studying the discipline , the student must: To know: the basics of the creation and functioning of the company in the modern economy; the principles, goals and functions of the company; the economic essence of the production and labor resources of the company; the main tools and methods of analyzing the functioning of the company. Be able to: analyze the factors of the company''s competitiveness; calculate the size of production capacity and the need for resources; apply economic management methods; identify specific problems; assess the positive and negative consequences of project implementation; identify production reserves. Possess: firm activity planning skills; methods for assessing the economic efficiency of projects; skills for calculating resource usage indicators .

Regional economics and management

The discipline "Regional Economics and Management" is aimed at studying the features of socio-economic processes and their management at the regional level. comprehensive study of possible ways to form an economic mechanism for the functioning of the economic complex of the country at the regional level. As a result of mastering the discipline, the student must: know: The socio-economic essence of regional reproduction processes. The actual state of economic, social, demographic, and environmental processes at the level of different regions. The main methods of statistical analysis of the main macroeconomic indicators of the development of the region. The essence of regional economic policy in the Republic of Kazakhstan and abroad and to show its importance in the conditions of the country's transition economy. Features of demographic and environmental policy at the regional level. The main directions and methods of regional policy. be able to: Analyze the main macroeconomic indicators of the socio-economic development of the region. Work with regional statistics. Analyze the level of economic security of the region. To choose the most acceptable methods of managing socio-economic processes at the regional level. possess: ideas about the peculiarities of socio-economic development of various regions of the Republic of Kazakhstan. a set of analytical tools for regional economic policy. analysis of the hierarchy of regions by the toolkit;

Management theory and practice

The discipline "Theory and practice of Management" forms a scientific understanding of management, which has a concrete practical content and lays the potential for integrating all the knowledge that determines the professionalism of a modern manager The student should: know: - modern concepts of organization management; - methods and approaches to management decision-making; - modern management problems; - ways of organizing activities in management systems Be able to: analyze managerial situations; assess the consequences of decisions made; form professionally important qualities of a manager; organize management processes, including the movement of information and business communications in management systems; possess skills: goal-setting methods; building a management system; the ability to implement formal and informal management in practice.

Regional economics and management

The discipline "Regional Economics and Management" is aimed at studying the features of socio-economic processes and their management at the regional level. comprehensive study of possible ways to form an economic mechanism for the functioning of the economic complex of the country at the regional level. As a result of mastering the discipline, the student must: know: The socio-economic essence of regional reproduction processes. The actual state of economic, social, demographic, and environmental processes at the level of different regions. The main methods of statistical analysis of the main macroeconomic indicators of the development of the region. The essence of regional economic policy in the Republic of Kazakhstan and abroad and to show its importance in the conditions of the country's transition economy. Features of demographic and environmental policy at the regional level. The main directions and methods of regional policy. be able to: Analyze the main macroeconomic indicators of the socio-economic development of the region. Work with regional statistics. Analyze the level of economic security of the region. To choose the most acceptable methods of managing socio-economic processes at the regional level. possess: ideas about the peculiarities of socio-economic development of various regions of the Republic of Kazakhstan. a set of analytical tools for regional economic policy. analysis of the hierarchy of regions by the toolkit;

Economy and organization of small and medium business

The discipline "Economics and organization of small and medium-sized businesses" considers the necessary amount of modern theoretical and practical knowledge in the field of small and medium-sized business economics and teach them practical methods of performing various analytical and economic calculations. As a result of the study , the student must: To know: нормативно regulatory legal acts and laws regulating the activities of a small and medium-sized business entity; calculation methodology and composition of the main indicators characterizing the activities of small and medium-sized businesses; methods of supporting small and medium-sized businesses in the region. Be able to: обоснов justify the choice of effective economic measures and projects; calculate the main indicators characterizing the financial and economic activity of a small or medium-sized business entity; calculate tax liabilities of organizations and small and medium-sized businesses Own: Skills to analyze and interpret financial, accounting and other information contained in the reports of small and medium-sized enterprises of various forms of ownership and use the information obtained for making management decisions ; skills of using modern technical means and information technologies to solve analytical and research problems

Macroeconomic management in resourse-rich countries

The discipline "Macroeconomic management in countries rich in natural resources" is aimed at expanding and deepening the knowledge of students in the field of modern macroeconomic science, the formation of a scientific economic outlook, the ability to analyze and predict economic situations at different levels of behavior of economic entities in a market economy. Be able to: assess possible differences between the economic indicators of countries rich in natural resources and those of other countries; apply simple budget benchmarks to determine the level of resource extraction; use and savings of income from the sale of natural resources, as well as conditions for placing savings, for example, in the National Welfare Fund to develop an effective budget system and regime; Possess: skills to determine the response measures of macroeconomic policy in connection with price shocks in commodity markets; assess the degree of transparency of natural resources management

Influence of external factors on the economy of Kazakhstan

The significance of the external conditions for the Kazakh economy is great. But different aspects of these conditions (changes in oil prices, foreign policy situation, specific factors affecting the cash flow between Kazakhstan and the outside world) may have multidirectional exposure.

Timetable of classes

Понедельник Вторник Среда Четверг Пятница Суббота
08:30
09:20
09:25
10:15
Инновационный бизнес, Лекции
(Учебный корпус №2, 404 (Э))
10:20
11:10
Инновационный бизнес, Лекции
(Учебный корпус №2, 404 (Э))
11:15
12:05
Экономика и организация малого и среднего бизнеса, Практики
(Учебный корпус №2, 401 (Э))
Экономика и организация малого и среднего бизнеса, Лекции
(Учебный корпус №2, 407 (Э))
Предпринимательство, Практики
(Учебный корпус №2, 404 (Э))
12:10
13:00
Экономика и организация малого и среднего бизнеса, Лекции
(Учебный корпус №2, 401 (Э))
Экономика и организация малого и среднего бизнеса, Лекции
(Учебный корпус №2, 407 (Э))
13:30
14:20
Экономика и организация малого и среднего бизнеса, Лекции
(Учебный корпус №2, 401 (Э))
Экономика и организация малого и среднего бизнеса, Практики
(Учебный корпус №2, 405 (Э))
Инновационный бизнес, Практики
(Учебный корпус №2, 401 (Э))
14:25
15:15
Менеджмент сервиса, Лекции
(Учебный корпус №2, 407 (Э))
Планирование деятельности предприятия, Лекции
(Учебный корпус №1, 21 (С))
15:20
16:10
Менеджмент сервиса, Лекции
(Учебный корпус №2, 407 (Э))
Планирование деятельности предприятия, Лекции
(Учебный корпус №1, 21 (С))
16:15
17:05
Менеджмент сервиса, Практики
(Учебный корпус №2, 407 (Э))
Планирование деятельности предприятия, Практики
(Учебный корпус №1, 21 (С))
17:10
18:00
Предпринимательство, Лекции
(онлайн занятие)
18:10
19:00
19:10
20:00
Opening lessons