The discipline "Marketing of financial organizations" aims to ensure effective preparation of students for practical work in the marketing department of a financial organization (bank, insurance, investment, management company, etc.): teach them to analyze the market; develop a marketing action plan; prepare and conduct marketing research; organize control over marketing activities. As a result of studying the discipline , the student must: To know: - the structure, job responsibilities of employees and the basic principles of the Marketing Department of a financial organization, - basic principles of working with contractors (advertising, creative, research agencies), - features of the work of the Marketing Department in the service sector in comparison with commodity markets; understand the specifics of working in a financial organization. Be able to: - possess modern methods of analyzing the company''s product portfolio, methods of designing financial products and services, methods of evaluating the effectiveness of the bank''s product portfolio, possess: methods of assessing customer satisfaction and loyalty, organization of service quality monitoring in a financial company - preparation of a marketing research program, development of tools (questionnaires, guides), analysis and interpretation of the results of marketing research.

Prerequisites: Money, credit and banks, Finance The purpose of the course: to form knowledge about the essence of securities, the theory and organizational foundations of stock exchanges, allows you to better understand their meaning and mechanism of action in the economy. Brief description of the course: Fundamentals of the scientific organization of the securities market. Securities and their classification. Patterns of formation of the stock market in Kazakhstan. Features of functioning of corporate and state securities markets. Methods of licensing professional participants of the securities market. Regulation of the securities market. Government securities in the Republic of Kazakhstan. The conjuncture of the securities market. Organization of the activities of the stock exchange. Fundamentals of the stock exchange. Participants of exchange trading. The mechanism of exchange trading. Expected results: To know: процедуры procedures for capital accumulation at a simple, complex and continuous interest rate with decursive and anti-negative methods of interest accrual; диск discounting and accounting at simple and complex rates; эквивалент equivalence of interest rates of various types;  methods of assessing the inflationary depreciation of cash in financial and economic calculations ; метод methodology for justifying the use of rental payments in financial and economic calculations ; methods of assessing the economic efficiency of real investments ; особенности features of accounting, inflation, uncertainty and risk in assessing the economic efficiency of investments ; метод methodology for assessing the profitability of credit transactions ; оценку evaluation of the effectiveness of short-term instruments and long-term financial transactions, including production investments. Be able to: calculate accrued amounts based on the use of simple and compound interest in various financial situations; диск carry out discounting and accounting at simple and complex interest rates ; рассчитывать calculate the parameters of an equivalent change in the terms of the contract ; оценивать to assess the impact of inflationary depreciation of cash when making financial decisions ; рассчитывать calculate generalizing characteristics of payment flows in relation to various types of financial rents; be able to apply various methods of evaluating the effectiveness of investments based on available information conduct quantitative analysis of financial and credit transactions; evaluate the effectiveness of short-term instruments and long-term financial transactions, including production investments. Have skills: современной modern methodology for estimating accrued amounts with various methods of interest accrual modern methodology for applying discounting procedures in financial and economic calculations обоснование modern methodology substantiation of the use of equivalent interest rates in financial and economic calculations современной modern methodology for substantiating the impact of inflation in the practice of financial decision-making современной modern methodology for justifying the use of rental payments in financial and economic calculations  modern methodology for assessing the profitability of credit современной modern methodology for assessing the investment attractiveness of securities of various issuers современной modern methods of modeling and forecasting the profitability of a securities portfolio modern methodology for evaluating the effectiveness of real investments современной modern methodology for optimizing the investment portfolio, including the securities portfolio Post-requirements: Securities portfolio management, Monetary regulation.

The course of the discipline is aimed at forming a system of knowledge among students about financial markets and its professional participants who perform the functions of pouring temporarily free funds and capital, attracted funds from internal and external investors into priority and highly profitable sectors of the economy, contribute to the integration of the economy into international communities. In addition, such qualitative indicators as legislative regulation, information openness, dividend policy and other important indicators should also comply with generally accepted standards of the developing financial market. The lack of domestic financial resources for capital investments in the production sector has become one of the biggest problems of the transition economy of Kazakhstan. The purpose of the course is to provide students of economic educational programs with the opportunity to gain more knowledge about financial markets and their intermediaries. As a result of studying the discipline, the student will master the aspects that occur in the financial market of Kazakhstan and its role in the overall economic development of the country, the skills of economic analysis, the ability to navigate and make decisions in the financial sphere.

The purpose of studying the discipline is to form a system of knowledge among students about the basics of working with the automated accounting program for enterprises. As a result of studying the discipline, the student will master the concepts of automated information systems and their structure; the main components and concepts of the 1C program, forms for input and output documents; work with several applied software tools used in the activities of an accountant, etc.