The course is aimed at studying additional theoretical knowledge of students in the field of marketing by studying the features of their practical use in the international sphere. The main objectives of teaching the discipline are the formation of a systematic approach to the implementation of marketing activities in the international sphere, motivation for self-education; preparation for further practical activities. As a result of studying the discipline, students will master the specifics of the company's activities in the field of international marketing. They will be proficient in methods of analyzing and forecasting the state of foreign markets, decision-making skills on entering international markets. They will master ways to assess the prospects for improving the company's position on the international market and in the context of global competition

The discipline "Digital Marketing" considers to contribute to the acquisition of knowledge about the basic approaches and tools of digital marketing, as well as the formation of skills for creating and promoting products in a digital environment through the development of a minimum cycle: hypothesis testing, landing page creation, promotion through various channels. As a result of studying the discipline, the student must: know: - basic concepts related to digital marketing, distinguish traditional and internet marketing - be able to create an effective landing page, know the main stages of its creation - stages of creating a contextual advertising campaign, be able to calculate the effectiveness of an advertising campaign - know the basic concepts of e-mail marketing, be able to send mailings in GetResponse and MailChimp - the history of Internet business development; quantitative and qualitative characteristics of the Internet audience; forms of communication between business structures and consumers on the Internet; the main search engines and catalogs in the Republic of Kazakhstan and abroad; features of registration in catalogs; ways to optimize the website for search engines; types of advertising by e-mail; features of working with their own mailings; features of Internet advertising; formats of advertising messages; types of advertising platforms; methods of evaluating the effectiveness of Internet advertising. be able to: choose the optimal forms of communication with consumers via the Internet; use a website as a marketing tool; position a website in search engines and catalogs; compile site descriptions for catalogs; optimize a website for search engines; own: - skills of advertising via e-mail; - skills of corporate e-mailings; - plan advertising campaigns on the Internet; - effectiveness of online advertising; - conduct partnerships; -create an offline environment for the promotion of Internet projects.