The course is aimed at studying additional theoretical knowledge of students in the field of marketing by studying the features of their practical use in the international sphere. The main objectives of teaching the discipline are the formation of a systematic approach to the implementation of marketing activities in the international sphere, motivation for self-education; preparation for further practical activities. As a result of studying the discipline, students will master the specifics of the company's activities in the field of international marketing. They will be proficient in methods of analyzing and forecasting the state of foreign markets, decision-making skills on entering international markets. They will master ways to assess the prospects for improving the company's position on the international market and in the context of global competition

The discipline "Digital Marketing" considers to contribute to the acquisition of knowledge about the basic approaches and tools of digital marketing, as well as the formation of skills for creating and promoting products in a digital environment through the development of a minimum cycle: hypothesis testing, landing page creation, promotion through various channels. As a result of studying the discipline, the student must: know: - basic concepts related to digital marketing, distinguish traditional and internet marketing - be able to create an effective landing page, know the main stages of its creation - stages of creating a contextual advertising campaign, be able to calculate the effectiveness of an advertising campaign - know the basic concepts of e-mail marketing, be able to send mailings in GetResponse and MailChimp - the history of Internet business development; quantitative and qualitative characteristics of the Internet audience; forms of communication between business structures and consumers on the Internet; the main search engines and catalogs in the Republic of Kazakhstan and abroad; features of registration in catalogs; ways to optimize the website for search engines; types of advertising by e-mail; features of working with their own mailings; features of Internet advertising; formats of advertising messages; types of advertising platforms; methods of evaluating the effectiveness of Internet advertising. be able to: choose the optimal forms of communication with consumers via the Internet; use a website as a marketing tool; position a website in search engines and catalogs; compile site descriptions for catalogs; optimize a website for search engines; own: - skills of advertising via e-mail; - skills of corporate e-mailings; - plan advertising campaigns on the Internet; - effectiveness of online advertising; - conduct partnerships; -create an offline environment for the promotion of Internet projects.

The course is aimed at forming students' knowledge about project management method-ology in various fields of activity and creating conditions for the introduction of new infor-mation technologies in the field of project im-plementation. As a result of studying the discipline, students will master project management methods, practical approaches to solving management problems at various stages of the life cycle in ac-cordance with international standards in the field of project management

The course is aimed at studying theoretical knowledge in the field of conducting business negotiations, teaching the rules and principles of conducting the negotiation process, working out practical methods that help to find the best alternative to the agreement under discussion, establish contact with opponents, choose the optimal model of listening to the interlocutor. As a result of studying the discipline, students will master the principles and tools of marketing research, methods of collecting, processing, analyzing and providing information necessary for making managerial decisions; methods of planning and monitoring marketing research

The course is aimed at studying and developing students' practical skills in analyzing and assessing the state and trends in the development of global commodity and service markets, solving analytical and research problems using modern ICT. Study and analysis of factors of influence and indicators characterizing the state of the world market, classification of commodity markets, development, features of the study of the main commodity markets (the market of raw materials, machinery and equipment, food and consumer goods); As a result of studying the discipline, students will master the methods of conducting research in the field of world economy and international economic relations. Analyze socio-economic indicators that characterize the activities of entities in world markets.

The course of this discipline is aimed at forming a system of knowledge and skills for students to collect leads (contacts) and encourage visitors to take active actions, for example, to make a purchase or place an order. The purpose of studying the discipline is to master students'' knowledge and skills to implement their projects as the development of a one-page website designed for a specific offer on the market. At the end of the course, the student will be ready to quickly implement his own project.

The course is aimed at mastering by students a system of methodological and organizational actions aimed at building a marketing strategy. As a result of studying the discipline, students will master the rules and techniques for building strategies, conducting research on social objects, for planning actions in the market based on the analysis of the information received. The research skills necessary for the implementation of activities in the field of strategic marketing will be developed.

The course is aimed at acquiring knowledge and skills in the field of relations between consumers and market participants, the formation of knowledge about the system of marketing, advertising and other tools that allow the company to maintain and expand strong mutually beneficial relationships with partners, customers and other interested parties. As a result of studying the discipline, students will be able to independently analyze the external and internal marketing environment using marketing information sources. They will understand the strategic orientation of the enterprise, focusing on retaining and improving customer service. Have an idea of a marketing strategy based on segmentation and a marketing mix for enterprises of selected industries.

The course is aimed at studying and developing skills in marketing management, mastering the principles and methods of marketing enterprise management, strategic and tactical decision-making. As a result of studying the discipline, students will master the principles of developing and implementing marketing strategies, plans and marketing programs (price, commodity, communication, sales policy). They will be able to build organizational marketing structures on their own. They will master methodological techniques and procedures for making marketing decisions at the strategic and operational level, developing plans and monitoring the marketing activities of the enterprise.

The course is aimed at studying the essence of business planning by industry with the use of applied software, including the structures and functions of business plans; investor requirements for the development of business plans; business planning techniques. As a result of mastering the course, students will be able to develop a business plan and other intracompany plans, read, analyze and interpret the main economic indicators of the enterprise

The course is aimed at studying the essence and forms of marketing, their relationship with oth-er market categories; the role of marketing in the company's activities; the main forms and methods of marketing management; familiarization with the commodity, price, communication activities of the company. As a result, students will be able to put into practice the methods of marketing manage-ment, marketing analysis in the development and adoption of management decisions in the field of pricing, consumers, competitors.

The purpose of the discipline is to form students' theoretical knowledge and practical skills in the field of enterprise management. The course studies approaches to the assessment of the external and internal environment of the organization, methods of staff motivation and control of its activities, ways to improve the efficiency of organization management, analysis of the organizational structure of enterprise management, methods of managerial decision-making

The purpose of studying the discipline is to form a system of knowledge among students about the role of entrepreneurship, taking into account leadership qualities in a certain market of the business environment, based on the study of the theoretical and practical foundations of entrepreneurship. As a result of the training, the student will master the theory and practice of doing business, the basics of state regulation of entrepreneurial activity and its objects.