A marketer is a specialist who creates a strategy to promote products and services in order to increase sales and total revenue of the company. To do this, he explores the consumer market, follows trends, participates in the creation of advertising campaigns and much more. The marketer creates a portrait of the target audience, analyzes the strategies of competitors and thinks through a strategy of communication with customers — which ultimately leads to sales.
In honor of the "International Day of Marketers", the Department of Economics and Business organized a competition "The best marketer-2023" among MITU students, where students demonstrated their creativity, creativity and ability to solve marketing problems with the help of cases. By the decision of the jury, the winner of the cup "The best marketer-2023" was determined - a 3rd-year student Davletkhan Nurai Yerkebulankyzy, all other participants were awarded various nominations and received prizes for active participation in the competition.