On March 7, 2024, our university hosted a "guest lecture" with members of the club on the topic "the place of digital communication in the media resource". The lecture was conducted by the researcher of the Department of phonetics of the Institute of Linguistics named after A. Baitursynov, associate professor of the Kazakh-American University, PhD doctor Ormakhanova Enlik nurlanovna. The lecturer raised the main goals and objectives of digital communication, public relations and issues of the development of the digital industry, and conducted an open dialogue with students. Students showed interest, asked questions on the topic and took an active part.