On December 4, 2024, the founder and CEO of the international company Coffeebox Roman Golovatenko visited MITU with a guest lecture. The company specializes in developing a network of franchised self-service coffee shops and actively introduces innovative approaches to the HoReCa industry.

The lecture covered the following topics:

1. The history of the creation and development of Coffeebox as an international brand.

Roman Golovatenko shared how the company began, spoke about the key stages of its formation and entry into international markets.

2. Development through franchising: strategies, key steps and examples of success.

Particular attention was paid to the issues of building franchise networks. The expert spoke in detail about business scaling strategies, emphasizing the importance of process automation and work standardization for the successful development of the network.

During the lecture, the speaker shared his personal work experience, highlighted the main challenges faced by companies in the food service industry, and offered practical recommendations for students interested in entrepreneurship and franchising.

The event was organized under the guidance of lecturer Emraev Ruslan