On October 30, the International Engineering and Technology University hosted a guest lecture by Eskendir Alikhan, Marketing Manager at Baker Tilly Qazaqstan Audit, where he is responsible for developing marketing strategies, branding, conducting research, and organizing corporate events.

Lecture topic: “The Impact of Financial Technologies on Modern Marketing Strategies.”

During the meeting, students explored how digitalization and fintech are transforming consumer behavior and expectations, what modern tools shape the market, and which skills are in high demand in the digital economy.

Eskendir Alikhan is a graduate of KIMEP University with an MBA in Marketing. In 2024–2025, he completed the Chartered Institute of Marketing (Level 6, UK) program and is currently a student at Harvard Business School (USA).

At the end of the lecture, the speaker recognized the most active and engaged students, inviting them for internships at Baker Tilly with potential career opportunities.

Such events help students develop professional competencies, broaden their perspectives, and open real opportunities for career growth and self-realization.