On November 24, 2025, a field lecture and advisor hour were held at the new tourist location Arman Kopir within the framework of the courses Destination Branding and Domestic and Outbound Tourism, as well as the activities of the Work and Travel club.

The on-site format allowed students to explore the destination in real conditions and evaluate it from the visitor’s perspective. During the discussion, students highlighted common challenges faced by many tourist destinations, including the lack of integrated branding, high-quality service, user-friendly navigation, and memorable details that create emotional engagement.

The participants concluded that a strong tourism experience is always built through attention to detail and a guest-oriented approach. The field session contributed to practical learning and helped students connect theoretical knowledge with real-world tourism practice.