An open discussion of the educational program «IT-Marketing» was held at the International Engineering and Technology University. The event was attended by teachers, employers, academic experts, and students.

The main goal of the meeting was to improve the program’s content in accordance with current labor market requirements, digital business transformation, and professional standards. During the discussion, updates to courses, enhancement of practical training, introduction of modern digital marketing tools, and expansion of cooperation with industry representatives were considered.

Special attention was paid to developing students’ key competencies in digital marketing, data analysis, IT project management, online promotion, and creating marketing strategies in a digital environment.

Eskendir Alihan, a representative of Baker Tilly Qazaqstan Audit LLP in the field of marketing, gave a speech. He emphasized the importance of integrating modern digital tools, SMM practices, SEO/SEM analytics, and marketing automation into the educational process, as well as the need to expand collaboration with specialized companies.

Anarkhan Aizhan, a marketer at Knauf Gypsum Kapchagay LLP, emphasized the importance of integrating practice-oriented case studies, working on real projects, and developing analytical thinking skills.

Students actively participated in the discussion and suggested expanding the list of elective courses and strengthening the program’s practical orientation. Employers stressed the need to train specialists capable of working effectively in the digital economy and quickly adapting to market changes.

Such discussions contribute to the continuous updating of educational programs, improving the quality of graduate training, and strengthening cooperation between the university and the business community.