The International Engineering and Technology University continues to expand the horizons of international cooperation. These days, students of the Department of Economics and Business have a unique opportunity to learn from a leading international expert — Professor Oktay Kutay from Kastamonu University (Turkey).

Professor Oktay Kutay’s visit to METU has become an important milestone in the implementation of the academic mobility program based on international cooperation between METU and Kastamonu University. His lectures combine classical management approaches with modern technological solutions, which is especially relevant for students of a technological university.

The visit program includes a series of intensive lectures focused on the most pressing challenges in the industry:

• Tourism and Hospitality Management: The professor presented an in-depth analysis of the global market, emphasizing strategic management and the integration of innovations into the tourism cluster.
• Modern Approaches to Service Organization: Students explored how technological transformation is reshaping service standards and which tools help achieve excellence in customer service in the era of digitalization.
• Economics and Service in the Hotel Industry: A specialized module for METU economics students, focusing on revenue models and financial management specifics in the service sector.

Professor Oktay Kutay’s lectures are not just theoretical but highly interactive. He actively shares case studies from successful Turkish and international companies, helping students understand how to adapt global standards to the Kazakhstani market. The interactive format enables future specialists to develop critical thinking and problem-solving skills in complex managerial contexts.

Cooperation with Kastamonu University opens new opportunities for joint research and strengthens METU’s position as a center for training internationally competitive professionals.